Oman, 24th Apr 2026 — As the spirit of generosity and togetherness rises ahead of Eid al-Adha, niche fragrance house OJAR unveils its refined collection of gift sets, thoughtfully curated to elevate one of the most cherished gifting occasions across the GCC. With an initial focus on the Kingdom of Saudi Arabia, OJAR is positioning its signature fragrance collections as the ultimate expression of elegance and cultural appreciation during the festive season.
Founded by Sheikha Hind Bahwan, a highly respected Omani entrepreneur and cultural visionary, OJAR is deeply rooted in Oman’s rich heritage. The brand reflects her passion for perfumery, inspired by the country’s vivid landscapes, unique natural ingredients, and centuries-old traditions. Through OJAR, she brings to life a sensory journey that bridges tradition with modern luxury—an approach that resonates strongly with discerning consumers across Saudi Arabia and the wider Gulf region.
Eid Al Adha is widely regarded as one of the most significant gifting moments in the GCC, where the act of giving holds deep emotional and cultural value. OJAR’s gift sets are designed to embody this spirit, offering a luxurious and meaningful way to celebrate loved ones. Each set features a harmonious blend of unisex fragrances, making them versatile and universally appealing—ideal for families, friends, and corporate gifting alike.
The essence of OJAR lies in its unique fusion of Eastern heritage and Western craftsmanship. Drawing from traditional perfume rituals and global inspirations, the brand collaborates with master perfumers from around the world to create distinctive scent profiles. These fragrances combine the richness of Middle Eastern ingredients with refined European techniques, resulting in a sophisticated olfactory experience that appeals to both regional and international tastes.
The name “OJAR” itself is derived from “HOJARI,” known as the finest quality frankincense resin sourced from the Dhofar mountains of Oman. This precious ingredient has been treasured for centuries and holds deep cultural significance in the region. At OJAR, frankincense is not just a component—it is a symbol of heritage, spirituality, and timeless luxury, forming the foundation of several signature creations.
OJAR’s fragrance collections are thoughtfully organized into six ingredient-based themes, each telling a unique story. Three of these are directly inspired by Oman’s natural landscapes: the revered frankincense of Dhofar, the delicate roses blooming on the cliffs of Jebel Akhdar, and the rich honey sourced from the palm groves of Rustaq. These elements are carefully blended to create scents that are both evocative and contemporary, capturing the essence of Oman while appealing to modern sensibilities.
With Saudi Arabia leading as a key market, OJAR’s Eid gifting campaign reflects the Kingdom’s growing appreciation for niche luxury fragrances and culturally rooted brands. The company plans to expand its presence across other GCC countries following the initial rollout, tapping into the region’s strong gifting culture and increasing demand for premium, story-driven products.
Each OJAR gift set is meticulously packaged to reflect elegance and sophistication, making it a statement gift that goes beyond fragrance. It represents thoughtfulness, heritage, and artistry—qualities that align perfectly with the values celebrated during Eid Al Adha.
As families and communities come together for this special occasion, OJAR invites customers to rediscover the beauty of gifting through scents that tell stories, evoke memories, and celebrate tradition.
For more information, visit: https://ojarofficial.com/collections/gift-sets
About OJAR
OJAR is a niche fragrance house founded by Sheikha Hind Bahwan, inspired by the rich heritage, landscapes, and traditions of Oman. Rooted in the cultural significance of Hojari frankincense from the Dhofar mountains, OJAR blends authentic Middle Eastern perfumery with refined global craftsmanship to create a distinctive collection of unisex fragrances. By collaborating with renowned master perfumers and using the highest quality ingredients, the brand delivers sophisticated scent experiences that honor tradition while appealing to modern, international audiences seeking elegance, depth, and individuality.
Media Contact
Organization: OJAR
Contact Person: Support team
Website: https://ojarofficial.com
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Country:Oman
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